Consumer-oriented new product development: principles and practice

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Innovation in Agri-Food systems
Editors	W.M.F. Jongen, M.T.G. Meulenberg
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	87-125
Number of pages	399
ISBN (Print)	9789076998657
Publication status	Published - 2005

Cite this

@inbook{ac896c544ec749e38ef88e2a3df7ff50,

title = "Consumer-oriented new product development: principles and practice",

author = "\{van Trijp\}, J.C.M. and J.B.E.M. Steenkamp",

year = "2005",

language = "English",

isbn = "9789076998657",

pages = "87--125",

editor = "W.M.F. Jongen and M.T.G. Meulenberg",

booktitle = "Innovation in Agri-Food systems",

publisher = "Wageningen Academic Publishers",

address = "Netherlands",

}