Consumer oriented new product development: principles and practice.

J.C.M. van Trijp, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInnovation of Food Marketing Systems
EditorsW.M.F. Jongen, M.T.G. Meulenberg
Pages37-66
Publication statusPublished - 1998

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