Consumer-oriented new product development: principles and practice

J.C.M. van Trijp, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

23 Citations (Scopus)
Original languageEnglish
Title of host publicationInnovation in Agri-Food systems
EditorsW.M.F. Jongen, M.T.G. Meulenberg
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages87-125
Number of pages399
ISBN (Print)9076998655
Publication statusPublished - 2005

Cite this

van Trijp, J. C. M., & Steenkamp, J. B. E. M. (2005). Consumer-oriented new product development: principles and practice. In W. M. F. Jongen, & M. T. G. Meulenberg (Eds.), Innovation in Agri-Food systems (pp. 87-125). Wageningen: Wageningen Academic Publishers.
van Trijp, J.C.M. ; Steenkamp, J.B.E.M. / Consumer-oriented new product development: principles and practice. Innovation in Agri-Food systems. editor / W.M.F. Jongen ; M.T.G. Meulenberg. Wageningen : Wageningen Academic Publishers, 2005. pp. 87-125
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van Trijp, JCM & Steenkamp, JBEM 2005, Consumer-oriented new product development: principles and practice. in WMF Jongen & MTG Meulenberg (eds), Innovation in Agri-Food systems. Wageningen Academic Publishers, Wageningen, pp. 87-125.

Consumer-oriented new product development: principles and practice. / van Trijp, J.C.M.; Steenkamp, J.B.E.M.

Innovation in Agri-Food systems. ed. / W.M.F. Jongen; M.T.G. Meulenberg. Wageningen : Wageningen Academic Publishers, 2005. p. 87-125.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

TY - CHAP

T1 - Consumer-oriented new product development: principles and practice

AU - van Trijp, J.C.M.

AU - Steenkamp, J.B.E.M.

PY - 2005

Y1 - 2005

M3 - Chapter

SN - 9076998655

SP - 87

EP - 125

BT - Innovation in Agri-Food systems

A2 - Jongen, W.M.F.

A2 - Meulenberg, M.T.G.

PB - Wageningen Academic Publishers

CY - Wageningen

ER -

van Trijp JCM, Steenkamp JBEM. Consumer-oriented new product development: principles and practice. In Jongen WMF, Meulenberg MTG, editors, Innovation in Agri-Food systems. Wageningen: Wageningen Academic Publishers. 2005. p. 87-125