Consumer-oriented new product development: principles and practice

J.C.M. van Trijp, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapter

24 Citations (Scopus)
Original languageEnglish
Title of host publicationInnovation in Agri-Food systems
EditorsW.M.F. Jongen, M.T.G. Meulenberg
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages87-125
Number of pages399
ISBN (Print)9789076998657
Publication statusPublished - 2005

Cite this

van Trijp, J. C. M., & Steenkamp, J. B. E. M. (2005). Consumer-oriented new product development: principles and practice. In W. M. F. Jongen, & M. T. G. Meulenberg (Eds.), Innovation in Agri-Food systems (pp. 87-125). Wageningen Academic Publishers.