Consumer-oriented new product development: principles and practice

J.C.M. van Trijp, J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

28 Citations (Scopus)
Original languageEnglish
Title of host publicationInnovation in Agri-Food systems
EditorsW.M.F. Jongen, M.T.G. Meulenberg
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages87-125
Number of pages399
ISBN (Print)9789076998657
Publication statusPublished - 2005

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