Consumer orientation of product developers and their product perception compared to that of consumers

S.J. Sijtsema, G.B.C. Backus, A.R. Linnemann, W.M.F. Jongen

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)

Abstract

This research concludes that although product developers (58, response rate 35%) and consumers (344, response rate 57%) perceive health and its relation to product characteristics in the same way, the perception of product developers is more extreme. Furthermore, factor analysis reveals four orientations of product developers: technology and cost orientation, which are related to the use of more traditional work methods, and customer and consumer orientation, which are related to the use of more recent and interactive work methods. These four orientations are related to different opinions about factors influencing failure of products, use of models and cooperation.
Original languageEnglish
Pages (from-to)489-497
JournalTrends in Food Science and Technology
Volume15
Issue number10
DOIs
Publication statusPublished - 2004

Fingerprint Dive into the research topics of 'Consumer orientation of product developers and their product perception compared to that of consumers'. Together they form a unique fingerprint.

  • Cite this