TY - JOUR
T1 - Consumer orientation of product developers and their product perception compared to that of consumers
AU - Sijtsema, S.J.
AU - Backus, G.B.C.
AU - Linnemann, A.R.
AU - Jongen, W.M.F.
PY - 2004
Y1 - 2004
N2 - This research concludes that although product developers (58, response rate 35%) and consumers (344, response rate 57%) perceive health and its relation to product characteristics in the same way, the perception of product developers is more extreme. Furthermore, factor analysis reveals four orientations of product developers: technology and cost orientation, which are related to the use of more traditional work methods, and customer and consumer orientation, which are related to the use of more recent and interactive work methods. These four orientations are related to different opinions about factors influencing failure of products, use of models and cooperation.
AB - This research concludes that although product developers (58, response rate 35%) and consumers (344, response rate 57%) perceive health and its relation to product characteristics in the same way, the perception of product developers is more extreme. Furthermore, factor analysis reveals four orientations of product developers: technology and cost orientation, which are related to the use of more traditional work methods, and customer and consumer orientation, which are related to the use of more recent and interactive work methods. These four orientations are related to different opinions about factors influencing failure of products, use of models and cooperation.
U2 - 10.1016/j.tifs.2004.03.004
DO - 10.1016/j.tifs.2004.03.004
M3 - Article
SN - 0924-2244
VL - 15
SP - 489
EP - 497
JO - Trends in Food Science and Technology
JF - Trends in Food Science and Technology
IS - 10
ER -