Abstract
The introduction of improved food traceability systems has aimed to restore consumer
confidence in food safety and quality, in part by being able to provide consumers with more
information about the origins of foods and food ingredients. However, little is known about
consumers’ opinions and beliefs associated with traceability, nor their preferences for
information provision. In the current paper, consumer information needs and requirements
regarding traceability are investigated. Semi-structured interviews with consumers in four
European countries focused on the need for traceability, the preferred means of communication,
labelling and bodies held responsible for traceability and dealing with fraud.
Results show that there is a clear consumer need for varied information about food and the
production processes involved. Rigorous and accountable traceability systems may assist
in making such information available to consumers.
Original language | English |
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Pages (from-to) | 282-290 |
Journal | International Journal of Consumer Studies |
Volume | 36 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2012 |
Keywords
- allergic consumers
- labeling preferences
- european consumers
- risk-management
- quality
- safety
- meat
- perspectives
- perceptions
- netherlands