Consumer motives, skills, and perceived access for sourcing and consumption of safe vegetables in urban areas in Mali

Insights into consumer attitudes, knowledge, demands, and barriers can help food system researchers in designing interventions to more effectively increase healthy and safe food consumption. This report is part of a larger project and a series of reports, aiming to pilot and scale innovative approaches within the food systems of Benin, Mali and Burkina Faso to improve consumption of safe vegetables. The aim of this report is to obtain insights into consumers’ perceptions of accessibility, acceptability and safety of vegetables in Mali. For this purpose a survey was conducted among 1,266 respondents in four urban and peri-urban areas in Mali. This report describes the results of the consumer survey for Mali and discusses potential entry points for enhancing the consumption of safe vegetables.