Consumer innovativeness and its correlates. A systematic literature review

J. Bartels, M.J. Reinders

Research output: Contribution to conference › Conference paper › Academic

Original languageEnglish
Publication statusPublished - 2008
EventKAMS 2008 Global Marketing Conference -
Duration: 20 Mar 2008 → 23 Mar 2008

Conference

ConferenceKAMS 2008 Global Marketing Conference
Period20/03/08 → 23/03/08

Cite this

Bartels, J., & Reinders, M. J. (2008). Consumer innovativeness and its correlates. A systematic literature review. Paper presented at KAMS 2008 Global Marketing Conference, .