Consumer evaluations of products from developing countries

P.W.J. Verlegh

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic


Consumers use country of origin as a signal or proxy for product quality. Consumers have little confidence in the ability of less developed countries to produce high quality goods. On the other hand emotionally attachment to a country or associations of "exoticness" or "authenticity" can lead to a positive evaluation of this country's products. Furthermore consumers may feel a moral obligation to buy goods from specific countries. The impact of these cognitive, affective and normative factors that may influence consumers' evaluation of products from less developed countries is discussed
Original languageEnglish
Title of host publicationThe Challenge of Global Chains
EditorsE. van Amerongen
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Number of pages58
Publication statusPublished - 2002


  • globalization
  • developing countries
  • consumer behaviour
  • consumer attitudes
  • food products
  • authenticity


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