Consumer Behavior and Food Waste in China

Li Lin-Schilstra; Zongli Zhang

doi:10.1016/B978-0-443-29139-5.00032-X

Consumer Behavior and Food Waste in China

Li Lin-Schilstra^*
, Zongli Zhang^*

^*Corresponding author for this work

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Abstract

This chapter summarizes key findings from recent studies on consumer food waste in China, focusing on four major contexts: households, restaurants, public canteens, and food delivery services. Food waste patterns vary widely across income levels, urban-rural divides, and food service formats. Evidence shows that systemic factors—such as culture, economic development, and policy gaps—play a central role. Addressing food waste in China requires aligning economic incentives, platform designs, and institutional norms to prevent waste at its source.

Original language	English
Title of host publication	Reference Module in Food Science
Publisher	Elsevier
Number of pages	8
ISBN (Print)	9780081005965
DOIs	https://doi.org/10.1016/B978-0-443-29139-5.00032-X
Publication status	Published - 25 Nov 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 11 Sustainable Cities and Communities
SDG 12 Responsible Consumption and Production

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10.1016/B978-0-443-29139-5.00032-X

https://edepot.wur.nl/709600Licence: Taverne

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Consumer Behavior and Food Waste in China

Abstract

UN SDGs

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