Abstract
| Original language | English |
|---|---|
| Title of host publication | Innovation Strategies in the Food Industry |
| Subtitle of host publication | Tools for Implementation |
| Editors | Charis M. Galanakis |
| Place of Publication | London |
| Publisher | Academic Press |
| Pages | 271-292 |
| ISBN (Print) | 9780128037515 |
| DOIs | |
| Publication status | Published - 2016 |
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Consumer Acceptance of Novel Foods. / Fischer, A.R.H.; Reinders, M.J.
Innovation Strategies in the Food Industry: Tools for Implementation. ed. / Charis M. Galanakis. London : Academic Press, 2016. p. 271-292.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Consumer Acceptance of Novel Foods
AU - Fischer, A.R.H.
AU - Reinders, M.J.
PY - 2016
Y1 - 2016
N2 - The success of novel foods depends to a considerable extent on whether consumers accept those innovations. This chapter provides an overview of current knowledge relevant to consumer acceptance of innovations in food. A broad range of theories and approaches to assess consumer response to innovations have been developed in the past. Many of these approaches have in common that information about the innovative product and/or its attributes lead to perceptions or attitudes toward the innovative product. Positive attitudes in turn lead to positive responses and subsequently to more consumers buying the product. Modern insights of consumer behavior show that the picture is not as straightforward. Implicit, often unconscious, gut feelings and the influence of the environment are also influencing consumer choice even without the awareness of the consumers themselves. Finally, alternative insights of theoretical approaches based on automatic behavior and implicit associations are presented, whereas mainstream and alternative methodologies to measure consumer response are denoted.
AB - The success of novel foods depends to a considerable extent on whether consumers accept those innovations. This chapter provides an overview of current knowledge relevant to consumer acceptance of innovations in food. A broad range of theories and approaches to assess consumer response to innovations have been developed in the past. Many of these approaches have in common that information about the innovative product and/or its attributes lead to perceptions or attitudes toward the innovative product. Positive attitudes in turn lead to positive responses and subsequently to more consumers buying the product. Modern insights of consumer behavior show that the picture is not as straightforward. Implicit, often unconscious, gut feelings and the influence of the environment are also influencing consumer choice even without the awareness of the consumers themselves. Finally, alternative insights of theoretical approaches based on automatic behavior and implicit associations are presented, whereas mainstream and alternative methodologies to measure consumer response are denoted.
U2 - 10.1016/B978-0-12-803751-5.00014-3
DO - 10.1016/B978-0-12-803751-5.00014-3
M3 - Chapter
SN - 9780128037515
SP - 271
EP - 292
BT - Innovation Strategies in the Food Industry
A2 - Galanakis, Charis M.
PB - Academic Press
CY - London
ER -