CONNECT4ACTION : strategies for improving communication between social and consumer scientists, food technology developers and consumers : information govenance

K.L. Zimmermann; D. Lakner; S.J. Sijtsema

CONNECT4ACTION : strategies for improving communication between social and consumer scientists, food technology developers and consumers : information govenance

K.L. Zimmermann, D. Lakner, S.J. Sijtsema

Research output: Other contribution › Pamphlet

Abstract

This project aims to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe. The core statement is that consumers’ needs and preferences should be reflected in the development of new food technologies.

Original language	English
Publisher	Wageningen UR
Publication status	Published - 2014

Keywords

novel foods
food technology
consumers
communication
governance
food marketing

Access to Document

https://edepot.wur.nl/305463

Connect4Action Zimmermann, Karin (KB-28-005-010, KB-16-001.06-004)
Zimmermann, K.
1/12/12 → 1/04/16
Project: EZproject
Consumentgebaseerde verdienmodellen (KB-16-003.03-001)
van den Broek, E.
1/01/12 → 31/12/14
Project: EZproject

Cite this

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title = "CONNECT4ACTION : strategies for improving communication between social and consumer scientists, food technology developers and consumers : information govenance",

abstract = "This project aims to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe. The core statement is that consumers{\textquoteright} needs and preferences should be reflected in the development of new food technologies.",

keywords = "nieuwe voedingsmiddelen, voedseltechnologie, consumenten, communicatie, governance, marketing van voedingsmiddelen, novel foods, food technology, consumers, communication, governance, food marketing",

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year = "2014",

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AU - Zimmermann, K.L.

AU - Lakner, D.

AU - Sijtsema, S.J.

PY - 2014

Y1 - 2014

N2 - This project aims to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe. The core statement is that consumers’ needs and preferences should be reflected in the development of new food technologies.

AB - This project aims to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe. The core statement is that consumers’ needs and preferences should be reflected in the development of new food technologies.

KW - nieuwe voedingsmiddelen

KW - voedseltechnologie

KW - consumenten

KW - communicatie

KW - governance

KW - marketing van voedingsmiddelen

KW - novel foods

KW - food technology

KW - consumers

KW - communication

KW - governance

KW - food marketing

M3 - Pamphlet

PB - Wageningen UR

ER -

CONNECT4ACTION : strategies for improving communication between social and consumer scientists, food technology developers and consumers : information govenance

Abstract

Keywords

Access to Document

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Projects

Connect4Action Zimmermann, Karin (KB-28-005-010, KB-16-001.06-004)

Consumentgebaseerde verdienmodellen (KB-16-003.03-001)

Cite this