CONNECT4ACTION : strategies for improving communication between social and consumer scientists, food technology developers and consumers : information govenance

K.L. Zimmermann, D. Lakner, S.J. Sijtsema

Research output: Other contributionPamphlet

Abstract

This project aims to improve the communication between social and consumer scientists, food technology developers and consumers in order to support the success of novel food products and their commercialisation in Europe. The core statement is that consumers’ needs and preferences should be reflected in the development of new food technologies.
Original languageEnglish
PublisherWageningen UR
Publication statusPublished - 2014

Keywords

  • novel foods
  • food technology
  • consumers
  • communication
  • governance
  • food marketing

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