Conceptualizing long-term media effects on societal beliefs

Adam Shehata*, Dennis Andersson, Isabella Glogger, David Nicolas Hopmann, Kim Andersen, Sanne Kruikemeier, Johannes Johansson

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)


This article critically examines long-term media effects in communication research. Focusing on news exposure, the purpose is to provide a review and theoretical conceptualization of long-term effects on societal beliefs. The first part presents an empirical overview of research published in leading communication journals. While longitudinal studies are not uncommon, few have an explicit and elaborated focus on long-term influences. To advance future research, the second part builds on cognitive schema theory to develop three distinct ways of conceptualizing long-term effects: in terms of (a) effect duration, (b) effect mechanisms and (c) effect dynamics. Finally, the third part condenses a comprehensive literature review into a multilevel framework model of factors contributing to long-term media effects on societal beliefs.

Original languageEnglish
Pages (from-to)75-93
Number of pages19
JournalAnnals of the International Communication Association
Issue number1
Publication statusPublished - 4 May 2021
Externally publishedYes


  • agenda-setting
  • cultivation
  • framing
  • long-term
  • Media effects
  • schema theory
  • societal beliefs


Dive into the research topics of 'Conceptualizing long-term media effects on societal beliefs'. Together they form a unique fingerprint.

Cite this