Communication for Rural Innovation : rethinking agricultural extension

C. Leeuwis, A.W. van den Ban

    Research output: Book/ReportBookAcademic

    Abstract

    This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
    Original languageEnglish
    Place of PublicationOxford
    PublisherBlackwell Publishing Ltd.
    Number of pages412
    ISBN (Print)9780632052493
    Publication statusPublished - 2004

    Keywords

    • extension
    • farmers
    • communication
    • innovations
    • handbooks
    • agricultural extension

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  • Cite this

    Leeuwis, C., & van den Ban, A. W. (2004). Communication for Rural Innovation : rethinking agricultural extension. Blackwell Publishing Ltd.