Co-innovatie Triple P: integratie van marketingstrategie en personeelsbeleid

J. Bartels, R. Hendriks, P. de Ruyter, A. Zeelenberg, V. Engelsman, C. Eichelsheim, H. Skoppek, M. Schmidt

Research output: Book/ReportReportProfessional

Abstract

This project focuses on the integration of Triple P in marketing and personnel policy. The aim of the project is as follows: “How can you effectively use the intrinsic values of sustainable agriculture and corporate social responsibility in the marketing of organic fruit and vegetables?” In the framework of this project, a training programme was set up to introduce employees to Triple P ideas. Furthermore, three consumer surveys were conducted to promote the integration of signals from the market in future marketing and personnel policy
Original languageDutch
Place of PublicationDen Haag
PublisherLEI
Number of pages93
Publication statusPublished - 2008

Keywords

  • organic farming
  • marketing
  • vegetables
  • fruit
  • organic foods
  • crop husbandry
  • fruit growing
  • cultivation
  • corporate social responsibility

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