Claiming satiety: consumer perception, interpretation & subsequent food

For many people, food intake management is a challenging process, as food is always in abundance and the appetite control system is challenged and potentially overpowered by habits, routines and cues in the external environment. The present thesis focuses on satiation and satiety expectations and inferences as a guide for food intake, both within and across consumption episodes. More specifically, the role of physiological cues, claims on food packages and packaging design in the development of satiation/ satiety expectations and their effect on food intake is studied. This thesis takes as a starting point that feedback from previous consumption experiences is important for the development of satiety and satiation expectations. In addition, it is expected that satiation and satiety expectations also can be inferred ‘on the spot’, either explicitly (as from satiety claims), but potential also implicitly and more intuitively (as from packaging design and other factors in the eating context).