Choosing multiple items in a product class: Compromise of utility from perceived characteristics and variety over products

B. Wierenga

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings 1st Marketing Science Conference (ORSA/TIMS), University of Southern California, Los Angeles, 1983
Publication status	Published - 1983

Cite this

@inproceedings{e54c05ecdc7041f89ff1f4ea54bcfa87,

title = "Choosing multiple items in a product class: Compromise of utility from perceived characteristics and variety over products",

author = "B. Wierenga",

year = "1983",

language = "English",

booktitle = "Proceedings 1st Marketing Science Conference (ORSA/TIMS), University of Southern California, Los Angeles, 1983",

}