Choosing multiple items in a product class: Compromise of utility from perceived characteristics and variety over products

B. Wierenga

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings 1st Marketing Science Conference (ORSA/TIMS), University of Southern California, Los Angeles, 1983
Publication statusPublished - 1983

Cite this

Wierenga, B. (1983). Choosing multiple items in a product class: Compromise of utility from perceived characteristics and variety over products. In Proceedings 1st Marketing Science Conference (ORSA/TIMS), University of Southern California, Los Angeles, 1983