Chinese consumers concerns about food safety: Case of Tianjin

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    23 Citations (Scopus)


    The objective of this study is to gain an insight to Chinese consumers' knowledge and concerns over food safety from a case study in Tianjin city. The results indicate that Chinese consumers are very much concerned about food safety, particularly with regard to vegetables and dairy products. Chinese consumers know little about genetically modified (GM) and organic foods. Empirical results show that young and highly educated men are the main consumers of the so called pollution-free food, promoted by the Chinese government, and highly educated and variety-seeking consumers are most likely to buy GM food products in the future
    Original languageEnglish
    Pages (from-to)57-69
    JournalJournal of International Food and Agribusiness Marketing
    Issue number1
    Publication statusPublished - 2005

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