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Channel member satisfaction: assessing its components, antecedents and consequences.

  • I. Geyskens
  • , J.B.E.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden. P. Andersson (ed.)
Pages521-535
Publication statusPublished - 1998

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