Original language | English |
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Title of host publication | Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden. P. Andersson (ed.) |
Pages | 521-535 |
Publication status | Published - 1998 |
Channel member satisfaction: assessing its components, antecedents and consequences.
I. Geyskens, J.B.E.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic