Changing conditions require a higher level of entrepreneurship by farmers: use of an interactive strategic management tool

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    Abstract

    Changing conditions require a higher level of entrepreneurship by farmers. The method of interactive strategic management (ISM) has been developed to support farmers in developing strategic skills. The method is based on three principles: (1) emphasis is on the entrepreneur; (2) interaction with the environment; and (3) focus on actual progress or actions of the entrepreneur. Several ISM training courses have been developed. The facilitator of these training courses is crucial to guide and stimulate the farmers. The farmer uses a web based tool to analyse his situation and develop a strategy. This chapter describes a three day training course for dairy farmers that has been implemented in three East European countries.
    Original languageEnglish
    Title of host publicationCattle husbandry in Eastern Europe and China - EAAP135 Structure, development paths and optimisation
    EditorsA. Kuipers, A. Rozstalnyy, Gerry Keane
    Place of PublicationWageningen
    PublisherWageningen Academic Publishers
    Pages125-131
    Number of pages280
    ISBN (Print)9789086862320
    DOIs
    Publication statusPublished - 2013

    Keywords

    • Course
    • Farmers
    • Interactive strategic management

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