@inbook{a49a145ca4704573b0859dc4c6ba0d4b,
title = "Case Study: CSR at Air France-KLM",
abstract = "This case study provides an analysis of the way in which a leading airline company in the world, Air France-KLM, applies Corporate Social Responsibility (CSR) within its business activities. The analysis is based on a conceptualisation of the term itself and the policy of and activities performed by the company. Other companies in the airline industry regard the Air France-KLM as a {\textquoteleft}good practice{\textquoteright} since it acts in an exemplary way on the integration of sustainability in the three major domains of CSR: economy, people and environment. It caters for environmental protection, customer experience, responsible human resources and local development. A challenge remains for the whole of the airline industry: to reconsider the very purpose of their business and start working on CSR 2.0. In CSR 2.0 sustainability, scalability, responsiveness and {\textquoteleft}glocality{\textquoteright} become part of an airline{\textquoteright}s very DNA and are not regarded mere {\textquoteleft}defensive{\textquoteright} measurements for satisfying the {\textquoteleft}customer{\textquoteright} and politics.",
keywords = "Air France-KLM, Aviation, CSR 2.0, Responsibility, Sustainability",
author = "Johan Bouwer and Paul Peeters and Rob Bongaerts and Eke Eijgelaar",
year = "2019",
doi = "10.1007/978-3-030-15624-4_11",
language = "English",
isbn = "9783030156237",
series = "CSR, Sustainability, Ethics and Governance",
publisher = "Springer",
pages = "181--189",
editor = "D. Lund-Durlacher and V. Dinica and D. Reiser and M.S. Fifka",
booktitle = "Corporate Sustainability and Responsibility in Tourism",
address = "Germany",
}
