Care in Action: Unilever's IBF new positioning to regain its European customer base

Research output: Contribution to conference › Conference paper › Professional

Original language	English
Number of pages	22
Publication status	Published - 2005
Event	EFAS Seminar European Food & Agribusiness 2005 - Duration: 16 Oct 2005 → 19 Oct 2005

Seminar	EFAS Seminar European Food & Agribusiness 2005
Period	16/10/05 → 19/10/05

Cite this

@conference{88c392ec9ff4454bbf53f47369dc8f0a,

title = "Care in Action: Unilever's IBF new positioning to regain its European customer base",

author = "F.J.H.M. Verhees and {van Trijp}, J.C.M. and P. Ederer and P.T.M. Ingenbleek",

year = "2005",

language = "English",

note = "EFAS Seminar European Food & Agribusiness 2005 ; Conference date: 16-10-2005 Through 19-10-2005",

}