Can private labels beat premium brand innovation?

S.W.F. Omta, F.T.J.M. Fortuin

Research output: Contribution to conferenceConference paperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2012
EventAnnual World Food and Agribusiness Symposium, Shanghai, China -
Duration: 11 Jun 201213 Jun 2012

Conference

ConferenceAnnual World Food and Agribusiness Symposium, Shanghai, China
Period11/06/1213/06/12

Cite this

Omta, S. W. F., & Fortuin, F. T. J. M. (2012). Can private labels beat premium brand innovation?. Paper presented at Annual World Food and Agribusiness Symposium, Shanghai, China, .