Can Premium Brand Beat Private label Innovation? Comparing Premium Brand and Private label Innovation Projects in a Food Processing Company.

F.T.J.M. Fortuin, S.W.F. Omta

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 2010
Event20th Annual World Food and Agribusiness Symposium -
Duration: 19 Jun 201020 Jun 2010

Conference

Conference20th Annual World Food and Agribusiness Symposium
Period19/06/1020/06/10

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