|Publication status||Published - 1 Dec 2015|
|Event||44th EMAC (Eurpean Marketing Academy) Conference - Leuven, Belgium|
Duration: 24 May 2016 → 29 May 2016
|Conference||44th EMAC (Eurpean Marketing Academy) Conference|
|Period||24/05/16 → 29/05/16|
Adékambi, S. A., Ingenbleek, P. T. M., & van Trijp, J. C. M. (2015). Buying from the poor: Institutional arrangements for Base of the Pyramid producers. Paper presented at 44th EMAC (Eurpean Marketing Academy) Conference, Leuven, Belgium.