Buying from the poor: Institutional arrangements for Base of the Pyramid producers

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 1 Dec 2015
Event44th EMAC (Eurpean Marketing Academy) Conference - Leuven, Belgium
Duration: 24 May 201629 May 2016

Conference

Conference44th EMAC (Eurpean Marketing Academy) Conference
CountryBelgium
CityLeuven
Period24/05/1629/05/16

Cite this

Adékambi, S. A., Ingenbleek, P. T. M., & van Trijp, J. C. M. (2015). Buying from the poor: Institutional arrangements for Base of the Pyramid producers. Paper presented at 44th EMAC (Eurpean Marketing Academy) Conference, Leuven, Belgium.