Buying from the poor: Institutional arrangements for Base of the Pyramid producers

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 1 Dec 2015
Event44th EMAC (Eurpean Marketing Academy) Conference - Leuven, Belgium
Duration: 24 May 201629 May 2016

Conference

Conference44th EMAC (Eurpean Marketing Academy) Conference
CountryBelgium
CityLeuven
Period24/05/1629/05/16

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