Business opportunities in the Mexican dairy industry

J.H.M. Wijnands, B.M. Armenta Gutierrez, J.J. Poelarends, O.M.C. van der Valk

Research output: Book/ReportReportProfessional


This study explores the Mexican and Dutch business opportunities in the dairy industry in Mexico. The report discusses first the external environment of the Mexican dairy sector: the economic developments, the country's overall competitiveness, and the economic and agricultural policies. Next, it describes all links in the dairy supply chain - suppliers, farmers, processors, retailers and consumers - as well as the supporting and enhancing environment. Business opportunities are analysed in a strategic management framework.
Original languageEnglish
Place of PublicationThe Hagued
PublisherLEI Wageningen UR
Number of pages124
Publication statusPublished - 2010

Publication series

NameReport / Wageningen UR Livestock Research
PublisherLEI Wageningen UR


  • dairy industry
  • management
  • economic development
  • mexico
  • agricultural situation
  • milk production
  • dairy farming

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  • Cite this

    Wijnands, J. H. M., Armenta Gutierrez, B. M., Poelarends, J. J., & van der Valk, O. M. C. (2010). Business opportunities in the Mexican dairy industry. (Report / Wageningen UR Livestock Research; No. 397). The Hagued: LEI Wageningen UR.