@book{24055e2ebc1e413095f10fdce3ca9ec8,
title = "Business opportunities in the Mexican dairy industry",
abstract = "This study explores the Mexican and Dutch business opportunities in the dairy industry in Mexico. The report discusses first the external environment of the Mexican dairy sector: the economic developments, the country's overall competitiveness, and the economic and agricultural policies. Next, it describes all links in the dairy supply chain - suppliers, farmers, processors, retailers and consumers - as well as the supporting and enhancing environment. Business opportunities are analysed in a strategic management framework.",
keywords = "zuivelindustrie, bedrijfsvoering, economische ontwikkeling, mexico, landbouwsituatie, melkproductie, melkveehouderij, dairy industry, management, economic development, mexico, agricultural situation, milk production, dairy farming",
author = "J.H.M. Wijnands and {Armenta Gutierrez}, B.M. and J.J. Poelarends and {van der Valk}, O.M.C.",
note = "LEI project code 2271000008",
year = "2010",
language = "English",
series = "Report / Wageningen UR Livestock Research",
publisher = "LEI",
number = "397",
address = "Netherlands",
}