Business Model Development of Oil Palm Empty Fruit Bunch and Trunk Carbon Nanofibers – Based Water Purifier

Indonesia have confronted the decrease in water quality due to mining, industry, agricultural practices, and waste disposal. Carbon nanofibers derived from oil palm empty fruit bunch (OPEFB) and oil palm trunk (OPT) have the economic potential to be commercialized as water purifier. This paper aims to analyze the potential economic value by means of a business model from OPEFB and OPT carbon nanofibers. The methods used in this paper were the qualitative method and the business model development. The result showed that the carbon nanofibers based–water purifier has high economic value. The economic value of this innovation is predicted to increase from $1.6 billion in 2007 to $6.6 billion in 2015 in the market. Furthermore, the suitable business model for water purifier from OPEFB and OPT carbon nanofibers was the fabless business model (FLBM). That model is more focused on the core competencies (research, design, development) and marketing of the nanotechnology products. This FLBM was suitable for the new startup business with innovative technology to enter the market by collaborating with key partners (manufacture, government, academic, research center, and community).