Bringing Blue Ocean Strategy to FMCG Markets

S. Düsseldorf, E.F.M. Wubben

Research output: Contribution to conferenceConference paper

Original languageEnglish
Publication statusPublished - 2012
EventSystem Dynamics and Innovation in Food Networks, Innsbruck-Igls, Austria -
Duration: 13 Feb 201217 Feb 2012

Conference

ConferenceSystem Dynamics and Innovation in Food Networks, Innsbruck-Igls, Austria
Period13/02/1217/02/12

Cite this

Düsseldorf, S., & Wubben, E. F. M. (2012). Bringing Blue Ocean Strategy to FMCG Markets. Paper presented at System Dynamics and Innovation in Food Networks, Innsbruck-Igls, Austria, .