Branding fresh food products: exploratory evidence from the Netherlands.

E.K. Nijssen, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)228-242
JournalEuropean Review of Agricultural Economics
Volume25
Publication statusPublished - 1998

Cite this