Branding fresh food products: exploratory evidence from the Netherlands.

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	228-242
Journal	European Review of Agricultural Economics
Volume	25
Publication status	Published - 1998

Keywords

@article{c3b37e62c3514826a214fabc97d739f6,

title = "Branding fresh food products: exploratory evidence from the Netherlands.",

keywords = "Branding, Fresh food products, Marketing",

author = "E.K. Nijssen and {van Trijp}, J.C.M.",

year = "1998",

language = "English",

volume = "25",

pages = "228--242",

journal = "European Review of Agricultural Economics",

issn = "0165-1587",

publisher = "Oxford University Press",

}