Branding and labelling of food products

Research output: Chapter in Book/Report/Conference proceedingChapter

10 Citations (Scopus)
Original languageEnglish
Title of host publicationUnderstanding consumers of food products
EditorsL.J. Frewer, J.C.M. van Trijp
Place of PublicationCambridge
ISBN (Print)9781845690090
Publication statusPublished - 2007

Cite this

van Dam, Y. K., & van Trijp, J. C. M. (2007). Branding and labelling of food products. In L. J. Frewer, & J. C. M. van Trijp (Eds.), Understanding consumers of food products (pp. 153-180). Woodhead.