| Original language | English |
|---|---|
| Title of host publication | Insights in Marketing Intelligence |
| Editors | A.E. Bronner |
| Place of Publication | Amsterdam |
| Pages | 34-37 |
| Publication status | Published - 2015 |
| Externally published | Yes |
Brand placement in TV-programma's
S.C. Boerman, Eva A. van Reijmersdal, Peter Neijens
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review