Brand Equity, Consumer Learning, and Choice

T. Erdem, J. Swait, S. Broniarczyk, D. Chakravarti, J.N. Kapferer, M. Keane, J. Roberts, J.E.B.M. Steenkamp, F. Zettelmeyer

Research output: Contribution to journalArticleAcademicpeer-review

62 Citations (Scopus)
Original languageEnglish
Pages (from-to)301-318
JournalMarketing Letters
Volume10
Issue number3
Publication statusPublished - 1999

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