Brand Equity, Consumer Learning, and Choice

T. Erdem; J. Swait; S. Broniarczyk; D. Chakravarti; J.N. Kapferer; M. Keane; J. Roberts; J.E.B.M. Steenkamp; F. Zettelmeyer

Brand Equity, Consumer Learning, and Choice

T. Erdem, J. Swait, S. Broniarczyk, D. Chakravarti, J.N. Kapferer, M. Keane, J. Roberts, J.E.B.M. Steenkamp, F. Zettelmeyer

Marketing and Consumer Behaviour

Research output: Contribution to journal › Article › Academic › peer-review

81 Citations (Scopus)

Original language	English
Pages (from-to)	301-318
Journal	Marketing Letters
Volume	10
Issue number	3
Publication status	Published - 1999

Keywords

Brand equity
Brand management
Brands on the Internet
Consumer learning
Dynamic choice
Store brands

Cite this

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title = "Brand Equity, Consumer Learning, and Choice",

keywords = "Brand equity, Brand management, Brands on the Internet, Consumer learning, Dynamic choice, Store brands",

author = "T. Erdem and J. Swait and S. Broniarczyk and D. Chakravarti and J.N. Kapferer and M. Keane and J. Roberts and J.E.B.M. Steenkamp and F. Zettelmeyer",

year = "1999",

language = "English",

volume = "10",

pages = "301--318",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer",

number = "3",

}

TY - JOUR

T1 - Brand Equity, Consumer Learning, and Choice

AU - Erdem, T.

AU - Swait, J.

AU - Broniarczyk, S.

AU - Chakravarti, D.

AU - Kapferer, J.N.

AU - Keane, M.

AU - Roberts, J.

AU - Steenkamp, J.E.B.M.

AU - Zettelmeyer, F.

PY - 1999

Y1 - 1999

KW - Brand equity

KW - Brand management

KW - Brands on the Internet

KW - Consumer learning

KW - Dynamic choice

KW - Store brands

M3 - Article

SN - 0923-0645

VL - 10

SP - 301

EP - 318

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -