Beyond the marketing mix: modern food marketing and the future of organic food consumption

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationThe Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply
EditorsA. Lindgreen, M.K. Hingley, J. Vanhamme
Place of PublicationFarnham
PublisherGower Publishing
Pages255-270
Number of pages384
ISBN (Print)9780566088124
Publication statusPublished - 2009

Cite this

Dagevos, H. (2009). Beyond the marketing mix: modern food marketing and the future of organic food consumption. In A. Lindgreen, M. K. Hingley, & J. Vanhamme (Eds.), The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply (pp. 255-270). Gower Publishing.