Beyond the marketing mix: modern food marketing and the future of organic food consumption

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply
Editors	A. Lindgreen, M.K. Hingley, J. Vanhamme
Place of Publication	Farnham
Publisher	Gower Publishing
Pages	255-270
Number of pages	384
ISBN (Print)	9780566088124
Publication status	Published - 2009

Cite this

@inbook{72d502124ca04614b5da25925d2d3356,

title = "Beyond the marketing mix: modern food marketing and the future of organic food consumption",

author = "H. Dagevos",

year = "2009",

language = "English",

isbn = "9780566088124",

pages = "255--270",

editor = "A. Lindgreen and M.K. Hingley and J. Vanhamme",

booktitle = "The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply",

publisher = "Gower Publishing",

}

Beyond the marketing mix: modern food marketing and the future of organic food consumption. / Dagevos, H.
The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply. ed. / A. Lindgreen; M.K. Hingley; J. Vanhamme. Farnham: Gower Publishing, 2009. p. 255-270.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Beyond the marketing mix: modern food marketing and the future of organic food consumption

AU - Dagevos, H.

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9780566088124

SP - 255

EP - 270

BT - The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply

A2 - Lindgreen, A.

A2 - Hingley, M.K.

A2 - Vanhamme, J.

PB - Gower Publishing

CY - Farnham

ER -