Better understanding of context effects through Means-End Chain Theory.

P.A.M. Oude Ophuis

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationFLAIR SENS meeting: Food quality - consumer relevance Vol.3, No.3
Pages61-62
Publication statusPublished - 1994

Cite this

Oude Ophuis, P. A. M. (1994). Better understanding of context effects through Means-End Chain Theory. In FLAIR SENS meeting: Food quality - consumer relevance Vol.3, No.3 (pp. 61-62)