Besluitvorming onder risico in marketing en consumentengedrag: theorie en empirisch onderzoek.

A. Smidts

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Dutch
Title of host publication	Recente ontwikkelingen in marketing en marktonderzoek
Editors	A.E. Bronner
Publication status	Published - 1990

Cite this

@inbook{1b211c93449b498d999aeab2cf5f802d,

title = "Besluitvorming onder risico in marketing en consumentengedrag: theorie en empirisch onderzoek.",

author = "A. Smidts",

note = "Jaarboek NVM (1990/91) 187-213. De Vrieseborch, Haarlem",

year = "1990",

language = "Dutch",

editor = "A.E. Bronner",

booktitle = "Recente ontwikkelingen in marketing en marktonderzoek",

}