Behavioural study on advertising and marketing practices in online social media: Annex 1.5 legal assessment of problematic practices

H. Schebesta (Contributor)

Research output: Book/ReportReportAcademic

Abstract

One of the main objectives of the Online Social Media study is to identify which are the most common practices to which the consumer is exposed on Online Social Media (OSM) platforms and, amongst those, the ones that raise issues of compatibility with consumer legislation. The present legal analysis examines the identified online social media practices in light of the applicable consumer legislation. The contracts concluded between consumers and OSM platforms, and OSM platforms and third party traders are not an object of this study. The scope of the legal research was set to cover predominantly the Unfair Commercial Practices Directive, and to some extent the Consumer Rights Directive, the Unfair Contract Terms Directive, and the E-commerce Directive. The focus of the study is on the assessment of the compatibility of the identified practices with these Directives. A number of other legal instruments of potential relevance for practices on online social media are not covered by this study, notably the new General Data Protection Regulation and the Directive on Privacy and Electronic Communications, and specific legislation such as the Services Directive and the Audiovisual Media Directive.
Original languageEnglish
PublisherEU
ISBN (Print)9789292009335
Publication statusPublished - 2018

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