Behavioural Economics Applied: Suggestions for Policy Making

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1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of Applied Psychology
EditorsP. Martin, F.M. Cheung, M.C. Knowles, M. Kyrios, L. Littlefield, J.B. Overmier, J.M. Prieto
PublisherWiley
Pages500-524
Number of pages832
ISBN (Print)9781405193313
Publication statusPublished - 2011

Keywords

  • Applying behavioral economics to policy - behavioral economics, instances in which people reach suboptimal solutions, or act against reaching their objectives
  • Behavioral economics - accepted as a more realistic way of doing economics
  • Behavioral-economic policy applications
  • Behavioural Economics Applied: Suggestions for Policy Making - works of Herbert Simon on "satisficing" and "bounded rationality" in decision making, and those of George Katona on role of "consumer expectations"
  • Bounded rationality, by Kahneman - distinguishing between two types of thinking
  • Contrast, compromise, and format effects - adding inferior alternatives to a choice set, increasing people's preferences for original choice options
  • Economics, basic discipline - describing economic behavior in market environments
  • Motivational effects, impatience - advancement of consumption, followed by immediate regret after purchase
  • Mullainathan and Thaler, defining behavioral economics - as "the combination of psychology and economics, investigating what happens in markets in which agents display human limitations and complications"
  • Small probabilities, people tending - to neglect small probabilities, focusing on magnitude of outcome

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