`Beef lovers': A cross-cultural study on beef consumption

M. Dutra de Barcellos, E.A. Pedrozo, I.A. van der Lans

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe new cultures of food: Marketing opportunities from ethnic, religious and cultural diversity
EditorsA. Lindgreen, M.K. Hingley
Place of PublicationFarnham, UK
PublisherGower Publishing
Pages127-145
Number of pages230
ISBN (Print)9780566088131
Publication statusPublished - 2009

Cite this

Dutra de Barcellos, M., Pedrozo, E. A., & van der Lans, I. A. (2009). `Beef lovers': A cross-cultural study on beef consumption. In A. Lindgreen, & M. K. Hingley (Eds.), The new cultures of food: Marketing opportunities from ethnic, religious and cultural diversity (pp. 127-145). Farnham, UK: Gower Publishing.