"Beef lovers": A cross-cultural study of beef consumption

Marcia Dutra de Barcellos*, Eugenio Avila Pedrozo, Ivo A. van der Lans

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

In this chapter we will explore beef consumption behaviour from a cross-cultural perspective. Data collected in Brazil, Australia and the Netherlands supports the main objectives of identifying consumers' anticipated emotions, degree of involvement, attitudes and main concerns towards beef consumption.

Original languageEnglish
Title of host publicationThe New Cultures of Food
Subtitle of host publicationMarketing Opportunities from Ethnic, Religious and Cultural Diversity
EditorsM.K. Hingley
PublisherTaylor and Francis
Chapter8
Pages127-146
Number of pages20
ISBN (Electronic)9781317022961
ISBN (Print)9780566088131
Publication statusPublished - 3 Mar 2016

Keywords

  • Australia
  • Beef consumption
  • Brazil
  • Consumers
  • Cross-cultural research
  • The netherlands

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  • Cite this

    de Barcellos, M. D., Pedrozo, E. A., & van der Lans, I. A. (2016). "Beef lovers": A cross-cultural study of beef consumption. In M. K. Hingley (Ed.), The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity (pp. 127-146). Taylor and Francis. https://www.taylorfrancis.com/books/e/9781315555218/chapters/10.4324/9781315555218-20