Attribute-Value Functions and the Importance of Attributes

K. van Ittersum, J.M.E. Pennings

Research output: Contribution to journalAbstractAcademic

Abstract

The validity and reliability of attribute-importance measurement is highly method-dependent. To evade this method-dependency, we investigate if and how the global and local shape of attribute-value functions relate to the global and local importance of attributes. The global importance of attributes is a stable characteristic that depends on an individual¿s values and needs. The local importance is a volatile characteristic that depends on the stimulus set in a judgment task. We find that the importance of attributes relates to the shape of value functions, and we demonstrate how the shape of attribute-value functions predicts choice behavior. The results provide a basis for valid and reliable attribute-importance measurement.
Original languageEnglish
Pages (from-to)627-627
Number of pages1
JournalAdvances in Consumer Research
Volume34
Issue number1
Publication statusPublished - 2007

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