Attribute eliciation techniques in marketing research: A comparison of three methods.

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Keywords

@article{f644cd21abd2438a807477e18f51ebcc,

title = "Attribute eliciation techniques in marketing research: A comparison of three methods.",

keywords = "Attribute elicitation procedures, Free elicitation, Hierarchical dichotomization, Repertory grid",

author = "J.E.M. Steenkamp and {van Trijp}, H.C.M.",

year = "1997",

language = "English",

volume = "8",

pages = "153--165",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer",

number = "2",

}

TY - JOUR

T1 - Attribute eliciation techniques in marketing research: A comparison of three methods.

AU - Steenkamp, J.E.M.

AU - van Trijp, H.C.M.

PY - 1997

Y1 - 1997

KW - Attribute elicitation procedures

KW - Free elicitation

KW - Hierarchical dichotomization

KW - Repertory grid

M3 - Article

SN - 0923-0645

VL - 8

SP - 153

EP - 165

JO - Marketing Letters

JF - Marketing Letters

IS - 2

ER -