Attribute eliciation techniques in marketing research: A comparison of three methods.

J.E.M. Steenkamp, H.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review

76 Citations (Scopus)
Original languageEnglish
Pages (from-to)153-165
JournalMarketing Letters
Volume8
Issue number2
Publication statusPublished - 1997

Keywords

  • Attribute elicitation procedures
  • Free elicitation
  • Hierarchical dichotomization
  • Repertory grid

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