Attitude-based binary models for binary choices: a test of choices involving an innovation.

M.J.J.M. Candel, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationProceedings Marketing Science Conference, Fontainebleau, France
Pages180
Publication statusPublished - 1998

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