| Original language | English |
|---|---|
| Title of host publication | Proceedings Marketing Science Conference, Fontainebleau, France |
| Pages | 180 |
| Publication status | Published - 1998 |
Attitude-based binary models for binary choices: a test of choices involving an innovation.
M.J.J.M. Candel, J.M.E. Pennings
Research output: Chapter in Book/Report/Conference proceeding › Abstract