Assortment management based on consumer perceptions

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDemand Driven Chains and Networks
EditorsTh.M.M. Verhallen, C. Gaakeer, V.J.J. Wiegerinck
Pages161-184
Number of pages401
Publication statusPublished - 2004

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