Assessment of strategies for value chains using an extended Structure-Conduct-Performance (SCP) framework: an application to the honey business in Brazil

H. Santana De Figueiredo Junior

Research output: Thesisinternal PhD, WU

Abstract

Keywords: Strategy evaluation, global networks, supply chains, policy Delphi, conjoint analysis, economic development, competitiveness, beekeeping, interventions, uncertainty, upgrading.

Competition for the end-customer nowadays takes place more among networks of firms than among individual firms. The analysis of competing firms, thus, has to go beyond the limits of each firm to incorporate the analysis of the entire chain(s) in which the firms participate. An approach is lacking to integrate the relations between strategy and structural issues, such as regulations, demand trends and concentration of clients/suppliers, and economic performance in terms of the contribution to local development. The general objective of this research was to make ex-post and ex-ante assessments of strategies for honey value chains in Brazil. The honey chain was chosen because of the importance of honey production and trade to Brazil, which was among the top ten world honey exporters in terms of volume. This thesis extended the Structure-Conduct-Performance (SCP) framework to value chains, identifying categories of structure, conduct and performance for value chain streams (segment of a value chain in a territory) and providing an integrated approach to explore possible interactions among those categories. The empirical applications of this research used this value chain SCP framework and focused on three honey value chain streams, located in the northeast of Brazil, all in top producing areas: two in Ceará State (Limoeiro do Norte and Santana do Cariri) and one in Piauí State (Picos). First, likely successful strategies of those value chain streams to their performance were identified for the 2007-2011 period, in a multi-case study. Then, the contributions of individual strategies of those streams to their performance were quantitatively assessed, also for the 2007-2011 period, using conjoint analysis. Finally, using adaptive conjoint analysis, promising strategies in terms of their contribution to chain competitiveness and local development were identified, under different scenarios. The results of this thesis reveal that the value chain SCP framework allows for ex-ante and ex-post integrated assessments of strategies for a segment of a value chain in a territory. The results also show that the relative importance of strategies to enhance performance of the studied honey value chain streams in Brazil depends on industry structure and varies among performance goals. In addition, the alignment of the value chain stream strategies towards a certain performance goal improves the likelihood of success of the implementation task. Moreover, the most commonly applied upgrading typologies do not cover all the strategy choices to value chain streams.

 

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • Oude Lansink, Alfons, Promotor
  • Meuwissen, Miranda, Co-promotor
Award date9 Nov 2015
Place of PublicationWageningen
Publisher
Print ISBNs9789462575516
Publication statusPublished - 2015

Keywords

  • business economics
  • honey
  • production
  • businesses
  • brazil

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