Assessing The Financial Performance of Marketing Firms and Investor Owned Firms : a Multicriteria Methodology

G. Baourakis, N. Kalogeras, C. Zopounidis, G. van Dijk

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationSupply Chain & Finance, World Scientific
EditorsA. Pardalos, Migdalas, G. Baourakis
Pages30-45
Publication statusPublished - 2004

Publication series

NameBook Series in Computers and Operations Research
NumberVol. 2

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