Assessing the effects of assortment and ambiance : A choice experimental approach

K. Koelemeijer, H. Oppewal

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{b4be0288f1e74b3b8d1fbd1bf336bd50,

title = "Assessing the effects of assortment and ambiance : A choice experimental approach",

author = "K. Koelemeijer and H. Oppewal",

year = "1999",

language = "English",

volume = "75",

pages = "319--345",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier",

number = "3",

}