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Assessing measurement invariance in cross-national consumer research.

J.B.E.M. Steenkamp, H. Baumgartner

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)78-90
JournalJournal of Consumer Research
Volume25
DOIs
Publication statusPublished - 1998

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