Assessing measurement invariance in cross-national consumer research.

J.B.E.M. Steenkamp, H. Baumgartner

Research output: Contribution to journal › Article › Academic › peer-review

3970 Citations (Scopus)

Original language	English
Pages (from-to)	78-90
Journal	Journal of Consumer Research
Volume	25
DOIs	https://doi.org/10.1086/209528
Publication status	Published - 1998

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@article{2f1245d77e924c9ea68f221117ecf3a7,

title = "Assessing measurement invariance in cross-national consumer research.",

author = "J.B.E.M. Steenkamp and H. Baumgartner",

year = "1998",

doi = "10.1086/209528",

language = "English",

volume = "25",

pages = "78--90",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago Press",

}