Assessing invariance of measurement instruments in cross-national consumer research.

J.E.B.M. Steenkamp, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
Editors	J. Beracs
Pages	2111-2117
Publication status	Published - 1996

Cite this

@inproceedings{911287db01ad47fc9de4ebb8b42d6797,

title = "Assessing invariance of measurement instruments in cross-national consumer research.",

author = "J.E.B.M. Steenkamp and H. Baumgartner",

year = "1996",

language = "English",

pages = "2111--2117",

editor = "J. Beracs",

booktitle = "Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary",

}