Artificial intelligence for human flourishing – Beyond principles for machine learning

B.C. Stahl*, A. Andreou, P. Brey, T. Hatzakis, A. Kirichenko, K. Macnish, S. Laulhé Shaelou, A. Patel, M. Ryan, D. Wright

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

32 Citations (Scopus)


The technical and economic benefits of artificial intelligence (AI) are counterbalanced by legal, social and ethical issues. It is challenging to conceptually capture and empirically measure both benefits and downsides. We therefore provide an account of the findings and implications of a multi-dimensional study of AI, comprising 10 case studies, five scenarios, an ethical impact analysis of AI, a human rights analysis of AI and a technical analysis of known and potential threats and vulnerabilities. Based on our findings, we separate AI ethics discourse into three streams: (1) specific issues related to the application of machine learning, (2) social and political questions arising in a digitally enabled society and (3) metaphysical questions about the nature of reality and humanity. Human rights principles and legislation have a key role to play in addressing the ethics of AI. This work helps to steer AI to contribute to human flourishing.

Original languageEnglish
Pages (from-to)374-388
Number of pages15
JournalJournal of Business Research
Publication statusPublished - Jan 2021


  • Artificial intelligence
  • Big data
  • Ethics
  • Governance
  • Human rights


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